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A Zotter chocolate factory in Czech Republic: Difference between revisions
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A Zotter chocolate factory in Czech Republic (view source)
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== A Zotter chocolate factory in Czech Republic == | |||
[[File:Andrew.jpg|thumb|Andrew in the Zotter factory]] | [[File:Andrew.jpg|thumb|Andrew in the Zotter factory]] | ||
We went on a tour of the Zotter chocolate factory in Styria. We were fascinated and we thought about a similar project in the Czech Republic. Does it sound crazy? | We went on a tour of the Zotter chocolate factory in Styria. We were fascinated and we thought about a similar project in the Czech Republic. Does it sound crazy? | ||
== A brief history of chocolate & the situation in the Czech republic == | === A brief history of chocolate & the situation in the Czech republic === | ||
"''A little chocolate is like a love affair - an occasional sweet release that lightens the spirit.'' | "''A little chocolate is like a love affair - an occasional sweet release that lightens the spirit.'' | ||
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[[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]] | [[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]] | ||
== The success of the Zotter chocolate factory == | === The success of the Zotter chocolate factory === | ||
Josef Zotter founded his enterprise in 1999 after an earlier enterpreneurial failure with a café chain. Zotter managed to find an interesting reason why people buy chocolate - they sought experience and value-added more than just something sweet to eat. Key elements of his success are: | Josef Zotter founded his enterprise in 1999 after an earlier enterpreneurial failure with a café chain. Zotter managed to find an interesting reason why people buy chocolate - they sought experience and value-added more than just something sweet to eat. Key elements of his success are: | ||
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* '''environmental pillar''' - all the chocolate is Fair Trade and organic, Zotter takes responsibility for the living conditions of the cocoa producers and educates consumers that this is the standard approach | * '''environmental pillar''' - all the chocolate is Fair Trade and organic, Zotter takes responsibility for the living conditions of the cocoa producers and educates consumers that this is the standard approach | ||
== The Idea of Regional Chocolate © == | === The Idea of Regional Chocolate © === | ||
Our group decided to design a chocolate factory for the Czech market. It is necessary to transfer the model from Austria to our conditions. Of course, we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand for a real Czech chocolate factory with principles of sustainability. It should be based on local production, for each region of Czech Republic there will be a special taste of chocolate with especially interesting pictures on the cover. The pictures will be also very closely connected to a region. They should be an attraction particularly for tourists but as very nice gifts for Czechs. They will be sold like a tourist stamp in tourist centres. And it will also be a great presentation for regions abroad. | Our group decided to design a chocolate factory for the Czech market. It is necessary to transfer the model from Austria to our conditions. Of course, we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand for a real Czech chocolate factory with principles of sustainability. It should be based on local production, for each region of Czech Republic there will be a special taste of chocolate with especially interesting pictures on the cover. The pictures will be also very closely connected to a region. They should be an attraction particularly for tourists but as very nice gifts for Czechs. They will be sold like a tourist stamp in tourist centres. And it will also be a great presentation for regions abroad. | ||
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Every year before Christmas there will be a new flavour. Every city or village should eventually its own chocolate flavour. There will be a competition declared for the best collectors of covers and special prices for those who collect all the flavours/regions. We want to use cocoa beans at least of fair trade quality and later of organic quality - this will not be the main marketing issue because it is not so important for the Czech market right now, but it is an important issue of sustainability. Chocolate has to be financially available for Czechs, but also of adequate price for higher quality products. | Every year before Christmas there will be a new flavour. Every city or village should eventually its own chocolate flavour. There will be a competition declared for the best collectors of covers and special prices for those who collect all the flavours/regions. We want to use cocoa beans at least of fair trade quality and later of organic quality - this will not be the main marketing issue because it is not so important for the Czech market right now, but it is an important issue of sustainability. Chocolate has to be financially available for Czechs, but also of adequate price for higher quality products. | ||
==Literature== | ===Literature=== | ||
* General information about chocolate in Czech language http://cs.wikipedia.org/wiki/%C4%8Cokol%C3%A1da | * General information about chocolate in Czech language http://cs.wikipedia.org/wiki/%C4%8Cokol%C3%A1da | ||
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* Olšanský, M. (2010): Charakteristika, vlastnosti a výroba různých druhů čokolád. ''Bakalářská práce''. Zlín: UTB. http://dspace.k.utb.cz/bitstream/handle/10563/12057/ol%C5%A1ansk%C3%BD_2010_bp.pdf?sequence=1 | * Olšanský, M. (2010): Charakteristika, vlastnosti a výroba různých druhů čokolád. ''Bakalářská práce''. Zlín: UTB. http://dspace.k.utb.cz/bitstream/handle/10563/12057/ol%C5%A1ansk%C3%BD_2010_bp.pdf?sequence=1 | ||
* Khaire, M. et col. (2011): ''Zotter - Living by chocolate.'' Case study, Harvard Bussines school. | * Khaire, M. et col. (2011): ''Zotter - Living by chocolate.'' Case study, Harvard Bussines school. | ||