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=== projekt Geografické čokolády ===
'''Case study: Regional chocolate'''
Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region.


- podnikatelský záměr, regiony, příchutě, prodej
They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad.


Česká (družstevní?) čokoládovna vyrábějící ryze pro český trh, která používá fair trade a bio suroviny, staví na velmi dobrých obalech a originálních příchutích, ale motivem k nákupu je příslušnost k určitému regionu - senzace hlavně pro turisty, prodej na informačních centrech (hlavně příslušný region, ale stojan s kompletním výběrem). A lá turistické známky, které se v Česku velmi ujaly. Případně reprezentace českých regionů v zahraničí.   
The taste of chocolate will be connected with a region through a typical production or typical characteristics. And there should also be a suppliers of the raw material from the region. For example: for the region of Ostava will be a 80% black chocolate, for The Ore Mountains 50% brown chocolate, for the South Moravia grapes chocolate, for The Giant Mountains a blueberries chocolate, a chocolate from Kofola for Krnov, from beer for Plzeň, a chocolate with plum brandy for Zlín, with Becherovka  for Karlovy Vary or for the region of Olomouc a typical chocolate with a taste of syrečky. There will a be a special chocolate for Prag, complied from various tasty pieces.
 
Every year, before a Chrismas, will come a new taste. So every city or village should have finally their own chocolate taste.  
Příklady příchutí: Ostrava - 70% tmavá čokoláda, Ústí - 50% hnědá čokoláda, Jižní Morava - vínová/hroznová čokoláda, Jizerské hory/Šumava - borůvková čokoláda, Zlínsko - ovocná/slivovicová čokoláda, Olomoucko - tvarůžková čokoláda, Plzeň - pivní čokoláda, Valašsko - frgálová čokoláda, Krnov - kofolová čokoláda
Cocoa beans we want to use at least in quality of fair trade and later in organic quality, because it is not so important for Czechs. Not just right now. And a chocolate have to be financially available for Czechs, of course.
For the best collectors of covers will be declared a competition. Who collect all regions, win a special price.
Žaneta
16

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