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Green University in the Czech Republic: Difference between revisions
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Green University in the Czech Republic (view source)
Revision as of 20:53, 14 September 2012
, 20:53, 14 September 2012→The succes of Zotter chocolate factory
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'''Case study: Regional chocolate''' | '''Case study: Regional chocolate''' | ||
Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | ||