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Inspirace č. 2 | Inspirace č. 2 | ||
== Zotter chocolate | == Zotter chocolate factory in Czech Republic? == | ||
[[File:Andrew.jpg|thumb|Andrew in the Zotter factory]] | |||
We were on the tour in Zotter chocolate factory in Sytria. We were fascinated and thought about a similar project in Czech Republic. Does it sound crazy? | We were on the tour in Zotter chocolate factory in Sytria. We were fascinated and thought about a similar project in Czech Republic. Does it sound crazy? | ||
=== Situace s čokoládovnami v Česku === | === Situace s čokoládovnami v Česku === | ||
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''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice | ''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice | ||
[[File:Zotter Schokoladentafeln.jpg|thumb| | [[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]] | ||
=== The succes of Zotter chocolate factory === | === The succes of Zotter chocolate factory === | ||
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* artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience | * artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience | ||
Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process. | Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process. | ||
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'''What is sustainable on the Zotter chocolates?''' | '''What is sustainable on the Zotter chocolates?''' | ||
* it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability | * economical pillar - it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability | ||
* social pillar | |||
* environmental pillar - all the chocolate is Fair Trade and organic | |||
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