Green University in the Czech Republic: Difference between revisions

Jump to navigation Jump to search
no edit summary
No edit summary
No edit summary
Line 41: Line 41:
Inspirace č. 2
Inspirace č. 2


== Zotter chocolate facotry in Czech Republic? ==
== Zotter chocolate factory in Czech Republic? ==
 
[[File:Andrew.jpg|thumb|Andrew in the Zotter factory]]
We were on the tour in Zotter chocolate factory in Sytria. We were fascinated and thought about a similar project in Czech Republic. Does it sound crazy?  
We were on the tour in Zotter chocolate factory in Sytria. We were fascinated and thought about a similar project in Czech Republic. Does it sound crazy?  
[[File:Andrew.jpg|thumb|Andrew in the Zotter factory]]


=== Situace s čokoládovnami v Česku ===
=== Situace s čokoládovnami v Česku ===
Line 56: Line 55:
''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice
''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice


[[File:Zotter Schokoladentafeln.jpg|thumb|Zotter Schokoladentafeln]]
[[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]]


=== The succes of Zotter chocolate factory ===
=== The succes of Zotter chocolate factory ===
Line 66: Line 65:


* artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience
* artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience


Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process.  
Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process.  
Line 73: Line 70:
'''What is sustainable on the Zotter chocolates?'''
'''What is sustainable on the Zotter chocolates?'''


* it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability
* economical pillar - it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability
 
* all the chocolate is Fair Trade and organic, = environmental pillar of sustainability
 


* social pillar


'''3) příležitosti a bariéry pro přenesení modelu Zotter do Česka''' - případně SWOT analýza, zjištění, že by to tak úplně nefungovalo, ale dají se z toho vzít určité prvky
* environmental pillar - all the chocolate is Fair Trade and organic




35

edits

Navigation menu