Case study: Project ECOPROFIT: Difference between revisions

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= Comparison of Czech and Austrian approach to SD with the focus on stakeholders in the Ústí Region and in the Styria =
= Comparison of the Czech and Austrian approach to SD with a focus on stakeholders in the Ústí Region and Styria =


== Introduction ==
== Introduction ==


In the week from 10th to 15th September the group of fifteen Czech students has attended of sustainability field trips to the province of Styria in Austria organized by the Charles University Environment Centre as part of the MOSUR project. The field trip has been focused on the sustainable development in Austria, especially in city of Graz and on the province of Styria. We have met with different stakeholders of sustainable development in this region. We have had opportunities the comparison of Czech and Austrian approach to sustainable development. We focus in this presentation on the comparison of stakeholders in the Ústí Region (Ústecký kraj) and in the province of Styria. Some approaches from Styria can be apply to our region.
In the week from 10th to 15th September a group of fifteen Czech students attended a sustainability field trip to the province of Styria in Austria organized by the Charles University Environment Centre as part of its MOSUR project. The field trip focused on sustainable development in Austria, especially in the city of Graz and on the province of Styria. The students met different stakeholders of sustainable development in this region. They had opportunities to compare the Czech and Austrian approach to sustainable development. The focus of this presentation is on a comparison of stakeholders in the Ústí Region (Ústecký kraj) and in the province of Styria. Some approaches from Styria can be applied to the Czech region.


== Facts ==
== Facts ==
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== Stakeholders in both regions ==
== Stakeholders in both regions ==
=== Ústí region ===
=== Ústí region ===
Ústí region has thin economic base. Regional raw-material basis includes especially the largest national deposits of brown coal. The region belongs among areas with a highly developed industrial production. The most important sectors are for example chemical industry, brown coal mining and power generation.  Key stakeholders are mining companies (Czech Coal a.s., Severočeské Doly a.s.), energetic company (CEZ Group) and chemical companies (Unipetrol, Spolchemie, Setuza).   
The Ústí region has a thin economic base. The regional raw-material base includes the largest national deposits of brown coal. The region has one of the most highly developed industrial production networks in the Czech Republic. The most important sectors are, for example, the chemical industry, brown coal mining and power generation.  Key stakeholders are mining companies (Czech Coal a.s., Severočeské Doly a.s.), energy companies (CEZ Group) and chemical companies (Unipetrol, Spolchemie, Setuza).   




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In Ústecký kraj we can use local sources. This area is known only for coal mining. Tourism in Ústecký kraj is one of the lowest in the Czech republic. Therefore, in our project, we expect an increase a tourism. The first step is to no-breach coal mining limits and revitalization of demaged areas. The question of breaching of mining limits and of damage next villages brings the uncertainty. People in towns dont renovate their houses and houses break up.  
In Ústecký kraj we can use local sources. This area is known mainly for its coal mining. Tourism in Ústecký kraj is one of the lowest in the Czech republic. Therefore, in our project, we expect an increase in tourism. The first step is to not to breach the coal mining limits and to revitalize the damaged areas. The question of breaching of mining limits and of damaging the surrounding villages brings uncertainty with it. People in towns do not renovate their houses and houses become delapidated.  


The second step will be to improve the lack of advertising for the Ústí region – there are many beautiful castles (Střekov in Ústí nad Labem, Hasištejn near Prunéřov, Děčín, Libočany near Žatec, Jezeří and Červený Hrádek near Most), National park Bohemian Schwitzerland, Landscape park Central Bohemian Uplands, Nature Park Ore Mountains, interesting lookout towers (Děčínský Sněžník, Klínovec) and many other sights. As a model we can use the Austrian Zotter chocolate factory, Gölles – producer of bio-vinegard and schnaps or private hotel with microbrewery.
The second step will be to improve the lack of marketing for the Ústí region – there are many beautiful castles (Střekov in Ústí nad Labem, Hasištejn near Prunéřov, Děčín, Libočany near Žatec, Jezeří and Červený Hrádek near Most), the Bohemian Schwitzerland National Park, the  Central Bohemian Uplands Landscape Park, the Ore Mountains Nature Park, the interesting lookout towers (Děčínský Sněžník, Klínovec) and many other sights. As a model, we can use the Austrian Zotter chocolate factory, and Gölles – a producer of bio-vinegar and schnapps or a private hotel with a microbrewery.


To improve sustainable develepement in our region we propose several solutions:
To improve sustainable develepement in our region we propose several solutions:


1) PR
1) PR
Unfortunately many people don´t know about our national parks and protected areas. We propose the model of the Austrian national parks promotion on workshops, fairs and exhibitions in all major cities in region.
Unfortunately many people don´t know about our national parks and protected areas. We propose the model of the Austrian national parks promotion through workshops, fairs and exhibitions in all major cities in the region.


2) Local sources
2) Local sources
In our republic there are several well-known producers of vinegard - the most well-known is vinegard from Bzenec which was founded in 1921 (South Moravia). The second is vinegard from Úsobí (from region Vysočina) which was founded in 1994 and third is vinegard from Jindřichův Hradec - Fruko Schulz (South Bohemia). But this producers don´t offer organic vinegard. Many people want to buy and consume products made in our republic, but the market is glutted with products from abroad. The question is ´Why?´. Climatic and geography conditions offer a wide variety of food that we can grow, breed and produce.
In our republic there are several well-known producers of vinegar - the most well-known is vinegar from Bzenec which was founded in 1921 (South Moravia). The second is vinegar from Úsobí (from region Vysočina) which was founded in 1994 and third is vinegar from Jindřichův Hradec - Fruko Schulz (South Bohemia). But these producers don´t offer organic vinegar. Many people want to buy and consume products made in the Czech Republic, but the market is glutted with products from abroad. The question is ´Why?´. Climatic and geographic conditions offer a wide variety of food that we can grow and produce.
Our project is based on raw local materials. For example in the district Žernoseky we can find sprawling vineyards. So in this area would be appropriate to build family hotels. In hotels (or guesthouses) would offer products from local sources, such as wine, home-made honey products, bio-vinegard. Similar situation could be near the city Most (there are vineyards on rekultivated areas – hills Špičák and Hněvín). Products from those areas would be available only for the Czech market.
Our project is based on local materials. For example, in the district Žernoseky we can find sprawling vineyards. So in this area it would be appropriate to build family hotels. Hotels (or guesthouses) would offer products from local sources, such as wine, home-made honey products, bio-vinegar. A similar situation is found near the city of Most (there are vineyards on recultivated mining areas – primarily the hills of Špičák and Hněvín). Products from those areas would be available only for the Czech market.




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