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=== Case study: Regional chocolate === | === Case study: Regional chocolate === | ||
Our group decided to design a chocolate factory for the Czech market. It is necessary to transfer a model from Austria to our conditions. Of course we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | Our group decided to design a chocolate factory for the Czech market. It is necessary to transfer a model from Austria to our conditions. Of course we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad. | ||
They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad. | |||
The taste of chocolate will be connected with a region through a typical production or typical characteristics. There should also be a suppliers of the raw material from the region. For example: for the region of Ostava it will be a 80% black chocolate, for The Ore Mountains 50% brown chocolate, for the South Moravia grapes chocolate, for The Giant Mountains a blueberries chocolate, a chocolate from Kofola for Krnov, from beer for Plzeň, a chocolate with plum brandy for Zlín, with Becherovka for Karlovy Vary or for the region of Olomouc a typical chocolate with a taste of syrečky. There will a be a special chocolate for Prag, compiled from various tasty pieces. | The taste of chocolate will be connected with a region through a typical production or typical characteristics. There should also be a suppliers of the raw material from the region. For example: for the region of Ostava it will be a 80% black chocolate, for The Ore Mountains 50% brown chocolate, for the South Moravia grapes chocolate, for The Giant Mountains a blueberries chocolate, a chocolate from Kofola for Krnov, from beer for Plzeň, a chocolate with plum brandy for Zlín, with Becherovka for Karlovy Vary or for the region of Olomouc a typical chocolate with a taste of syrečky. There will a be a special chocolate for Prag, compiled from various tasty pieces. | ||
Every year before a Chrismas there will come a new | Every year before a Chrismas there will come a new flavour. Every city or village should have finally their own chocolate flavour. There will be a competition declared for the best collectors of covers and special prices rof those who collect all the flavours/regions. We want to use cocoa beans at least in fair trade quality and later in organic quality - this will not be main marketing issue, because it is not so important for Czech market right now, but it is an important issue of sustainability. Chocolate have to be financially available for Czechs, but also of adequate price for the higher quality. | ||