Green University in the Czech Republic: Difference between revisions

'''Case study: Regional chocolate'''

Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the czech conditions. Of course we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region.  

The taste of chocolate will be connected with a region through a typical production or typical characteristics. And there should also be a suppliers of the raw material from the region. For example: for the region of Ostava will be a 80% black chocolate, for The Ore Mountains 50% brown chocolate, for the South Moravia grapes chocolate, for The Giant Mountains a blueberries chocolate, a chocolate from Kofola for Krnov, from beer for Plzeň, a chocolate with plum brandy for Zlín, with Becherovka for Karlovy Vary or for the region of Olomouc a typical chocolate with a taste of syrečky. There will a be a special chocolate for Prag, complied from various tasty pieces.

Every year, before a Chrismas, will come a new taste. So every city or village should have finally their own chocolate taste.  

Cocoa beans we  want to use at least in quality of fair trade and later in organic quality, because it is not so important for Czechs. Not just right now. And a chocolate have to be financially available for Czechs, of course.

For the best collectors of covers will be declared a competition. Who collect all regions, win a special price.