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Does the globalization of media lead to homogenization?: Difference between revisions
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Does the globalization of media lead to homogenization? (view source)
Revision as of 18:56, 20 January 2010
, 18:56, 20 January 2010→Media and culture
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==Media and culture== | ==Media and culture== | ||
Media (a Lat. medium = means) are the instruments with which information can be exchanged between transmitter and receiver. Media can be classified in print media, audio-visual media and electronic media. All media which serve as straps for the printed word or picture belong to print media. These are for example the book, the newspaper or the handbill. Audio-visual media are media with which sound waves or pictures are transferred. For example the broadcast (radio) and the television but also strap media like sound carriers (record, compact disc) are included as well as video cassettes and DVDs. Electronic media are media with whose help a broad mass can fast and uncomplicatedly make, transmit and receive information on an electronic way. For example the e-mail as a strap medium for texts, pictures and files as well as the Internet as a transmission medium for e-mails or distribution medium are included for Html documents. | |||
The word culture (by a Lat. cultura: farming, care, also the body and mind) describes: 1. the care and buildings of the floor, the culture of bacteria - 2. all intellectual and artistic life remarks of a community and - related to single people, their education, civilized behavior, and sophisticated way of life. Culture is the sum of all endeavors, the basic needs of the human nature to satisfy; the aids to this as well as the yields of this performance (e.g. kits, techniques, moral, religious and political orders) are included. | |||
“Our languages are our media. Our media are our metaphors. Our metaphors manage the contents of our culture ". (Postman 2003) | |||
Nowadays culture isn't conceivable without media. With culture, various appearances of our life are meant, no matter if they concern art, education or science, religion, working world or the everyday life. | |||
Media and culture are in correlation: Communication media are hand down values and norms of culture, culture hands down media contents (discourse). By the heavy use and great value which communication media are taking nowadays, culture and media can't be separated from each other. By the global networking, norms and values cannot be restricted to a certain part of the earth any more. Cultures of the respective media users develop. | |||
==The global village== | ==The global village== | ||