Does the globalization of media lead to homogenization?: Difference between revisions

There's no exact beginning of the globalization of media but according to the American sociologist Roland Robertson who saw the globalization as a five-step process, it began in the 15th century (Robertson 1997). The building of global commercial relationships in the 16th century required communication networks. With the development of the printing soon circulated several types of writings between the particular nation states. Eventually, in the 19th century, "in the context of colonial powers, a medial infrastructure was established to enable a fast communication between central point and peripheries" (Jarren, Meier 2000). Out of political and economical requirements, international news agencies aroused and along with the telegraphy, this network developed into a global news agency system. It became a cartel and still controls the worldwide trade of news today. In the 1870th, Europe was connected to the USA, China, India and Australia via undersea cables. Around the turn of the century, 300000 kilometers of cables were laid in the oceans. In 1924 the British king Georg V. announced that his telegram reached its destination at the other side of the world in only 80 seconds. One of the last steps that cleared the way for the global media activities was the slogan "Free Flow of Information" after the Second World War.

==The global village==