Does the globalization of media lead to homogenization?: Difference between revisions

Americanization means "a global media-culture under anglo-american leadership" (Jarren, Maier 2000). Concidering the film industry, most of the big concerns have their place in the United States. Most movies in the cinema all over the world are produced in Hollywood. Of course America has an influence on the world's population through movies. But not only movies, there's also american advertisement everywhere. But why are the american filmmaker such Global Player in this industry? Incidents in the last centuries (e.g. national markets should become international, the strengthening of the infrastructure in the Third World was disturbed and the influence of the World Bank and the IMF became stronger) lead to a dominant position of big media-concerns. It didn't changed much over the last centuries. It's a fact that America has great influence on the world's thinking and acting through movies, advertisement and also news via CNN.

Critical voices of globalization advise against the formation of a global culture with the standardization of products which influences the experiences and lifestyle of genereations. According to Hans-P. Müller, the process of globalization leads to a loss of media and cultural indentity. There's a big warning about the destroying of individualism.