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==Homogenization or just a new diversity?== | ==Homogenization or just a new diversity?== | ||
Does the globalization of media lead to homogenization or to diversity? Or is the idea of Americanization more appropriate? | |||
Americanization means "a global media-culture under anglo-american leadership" (Jarren, Maier 2000). Concidering the film industry, most of the big concerns have their place in the United States. Most movies in the cinema all over the world are produced in Hollywood. Of course America has an influence on the world's population through movies. But not only movies, there's also american advertisement everywhere. But why are the United States such a Global Player in this industry? | |||
==Conclusion== | ==Conclusion== |
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