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===Corinna Lohrengel===
===Corinna Lohrengel===
'''Globalisation – boon or bane?'''
[['''Does the globalization of media lead to homogenization?''']]
 
The following article deals with the term "global village" and the critical approaches to it. Does the globalization of media cause homogenization and standardization concerning products, experiences and lifestyle of generations? Do we have to give up our individualism for a collective identity?
Globalisation is an ambiguous term which is defined in different manners. It depends on what aspects are considered (politics, economics or environment), who’s the editor of the definition (a detractor of globalisation or a supporter) and which period is contemplated (past, present or future). But a fact is that everyone is affected by globalisation. With all its assets and drawbacks, all opportunities and problems, globalisation is an “uncontrolled process” (Mezřický, V.: The nature of globalisation. Global actors and driving forces, 2006) divided in “widening, intensifying, speeding up and growing impact of world-wide interconnectedness” (Held, D.; McGrew, A.: Globalization. Entry for Oxford Companion to Politics).
 
Several circumstances could be seen as the decisive factors for the beginning of globalisation. One of these factors was the “deregulation of dependency of national currencies on the dollar [...] in 1971 – 1973” (Mezřický 2006).  The new system of free-floating exchange rates combined with the oil crisis in 1973 “led to the establishment of multinational corporations” (Mezřický 2006). New possibilities were given such as the split-up of manufacturing processes and the collaboration with other countries. Profit maximisation and asset formation became first priority.  
Since then, many changes were noticeable. New national organisations were founded, open boarders made travelling as easy as never before, the internet was invented so that getting information about any topic became possible for everyone. But there are also negative features of globalisation.
 
According to J.Rosenau, “the era of national states has passed” (Mezřický 2006). The cause is in international organisations which control and reduce the power and sovereignty of each state. But not only states lost their independence. Also the market is kept under surveillance by institutions as WTO or IMF. The new possibility is to give the less developed countries the chance to reach the level of the industrial countries with the help of those. But where are the drawbacks?
There are many theories concerning globalisation. One of them is the ''global risk society theory'' by U.Beck. The idea of this theory is that ecological disasters reinforce the awareness of globalisation. That leads to “an awareness of shared fate” (Mezřický 2006) as well as to a more cosmopolitan society.
 
The following exposition will analyse the new possibilities and limitations coming along with the process of globalisation. The focus will be on the less developed countries, but also individuals just as industrial countries will be taken into account. After reading, the reader will hopefully have an own opinion if globalisation is either boon or bane.
 
 
[[The effect of media on Globalisation - or the other way round?]]


=== Henning Strate ===
=== Henning Strate ===
Cori
40

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