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1. Introduction - ´Case Study´ - Uni of Graz (description of their projects) and their approach to CO2 neutral concept (obsession)
=== Climate neutral University of Graz ===


The main aim of this projekt "Klimaneutrale Universität Graz" is decrease of carbon dioxide, its produced by using of traffic, incineration.  They want to replace fossile fuel by natural renewable resources. Another possibility is energy consumption and compensate of emissions.
The main aim of the project "Klimaneutrale Universität Graz" is decrease of carbon dioxide, its produced by using of traffic, incineration.  They want to replace fossile fuel by natural renewable resources. Another possibility is energy consumption and compensate of emissions.
This project focus on mobility, heating, electric current, quality of products.
This project focus on mobility, heating, electric current, quality of products.
For this aim are available the new technologies, the are acceptable for the environment. Many companies are eco-friendly and they have ISO certificate.
For this aim are available the new technologies, the are acceptable for the environment. Many companies are eco-friendly and they have ISO certificate.
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=== The succes of Zotter chocolate factory ===
=== The succes of Zotter chocolate factory ===


Josef Zotter founded his enterprise in 1999.
Josef Zotter founded his enterprise in 1999, after the enterpreneurial failure with a café chain. Zotter managed to find the interesting reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are:
Zotter managed to find the reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are:


* high-quality chocolate with bold, even sensational flavours, which attract public interest naturally without spending on advertising
* '''high-quality chocolate''' empasizing the concept of "bean to bar" and hand-created input in whole process
 
* '''sensational flavours''' which attract public interest naturally without spending on advertising
* artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience
* '''artistic packages''' which sell themselves just through the emotions from visual experience


Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process.  
Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process.  
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'''What is sustainable on the Zotter chocolates?'''
'''What is sustainable on the Zotter chocolates?'''


* economical pillar - Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability
* ''economical pillar'' - Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability


* social pillar -  
* social pillar -  
VeronikaF
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