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'''Case study: Regional chocolate''' | '''Case study: Regional chocolate''' | ||
Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we | Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the czech conditions. Of course we cannot think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | ||
They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad. | They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad. |
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