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VCSE Guidebook/Enlargement of the Virtual Campus for a Sustainable Europe/Promotional framework and communication strategy/“Active” communication strategy: VCSE Central Demonstration Workshops: Difference between revisions
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VCSE Guidebook/Enlargement of the Virtual Campus for a Sustainable Europe/Promotional framework and communication strategy/“Active” communication strategy: VCSE Central Demonstration Workshops (view source)
Revision as of 20:14, 5 June 2009
, 20:14, 5 June 2009→4.2.2. “Active” communication strategy: VCSE Central Demonstration Workshops
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An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required: | An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required: | ||
1. Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should: | * (1.) Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should: | ||
* be actively involved in developing and/or teaching of courses in the area of environment and SD; | ** be actively involved in developing and/or teaching of courses in the area of environment and SD; | ||
* have an active interest in e-learning; | ** have an active interest in e-learning; | ||
* be keen on giving their students the opportunity of international experience through virtual mobility; | ** be keen on giving their students the opportunity of international experience through virtual mobility; | ||
* be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution | ** be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution | ||
* be willing to collaborate on a quid-pro-quo basis, without substantial external funding; | ** be willing to collaborate on a quid-pro-quo basis, without substantial external funding; | ||
* be flexible with regards to the formal arrangements needed for international collaboration in education; | ** be flexible with regards to the formal arrangements needed for international collaboration in education; | ||
* have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences; | ** have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences; | ||
* represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE. | ** represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE. | ||
2. Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop | *(2.) Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop | ||
3. Engagement and follow-up to retain enthusiasm and encourage a commitment to the project | *(3.) Engagement and follow-up to retain enthusiasm and encourage a commitment to the project | ||
One of the major tools for the enlargement of the VCSE was the development of Central Demonstration Workshops. These were conceived as an opportunity to bring together targeted individuals who would have an interest in the VCSE activities. The objective was to not only present the VCSE, but also give workshop participants a “hands on” experience by giving them access to the on-line courses during the workshop. The main “ingredients” of the Central Demonstration Workshops (CDW) are the following: | One of the major tools for the enlargement of the VCSE was the development of Central Demonstration Workshops. These were conceived as an opportunity to bring together targeted individuals who would have an interest in the VCSE activities. The objective was to not only present the VCSE, but also give workshop participants a “hands on” experience by giving them access to the on-line courses during the workshop. The main “ingredients” of the Central Demonstration Workshops (CDW) are the following: | ||