Shopping centres: Difference between revisions

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== Future development  ==
== Future development  ==


The structure of Czech retailing has undergone a rapid evolution since 1989. The construction of new shops and commercial centres has been so massive that it has created an image of uncontrolled sprawl. The numbers say we have recently reached the European average level as concerns the area standard (square metres of shopping space per inhabitant), which undermines the worries of environmentalists – there is probably no over-construction if it’s the same as in the rest of Europe! Nevertheless a more general question arises: is the European average a relevant measure for Prague? Is the situation in Europe valued as sustainable and do the shopping centres reach the intended profit? These are question beyond the scope of this case study, but they definitely present a challenge for society.  
The structure of Czech retailing has undergone a rapid evolution since 1989. The construction of new shops and commercial centres has been so massive that it has created an image of uncontrolled sprawl. The numbers say we have recently reached the European average level as concerns the area standard (square metres of shopping space per inhabitant), which undermines the worries of environmentalists – there is probably no over-construction if it’s the same as in the rest of Europe! Examples show, however, that the development dictated by investors without much planning restrictions from the higher political level has not been always succesful. That means that over-construction has occured and it has reflected in lower incomes of investors, some shopping centres are even half-empty<ref>http://ekonomika.idnes.cz/prvni-nakupni-centrum-propadlo-bance-galerie-butovice-se-vratila-ing-1j4-/ekonomika.aspx?c=A100722_193302_ekonomika_vel</ref> and their owners struggle to come up with new marketing ideas such as turning the parking areas into paintball fields in order to attract back customers. <ref>http://ekonomika.idnes.cz/obchodnich-center-je-moc-hure-dostupna-skomiraji-f64-/ekonomika.aspx?c=A080727_211240_ekonomika_abr</ref><br>


To conclude I will cite an up-to-date article from Lidové noviny (11.1.2011). Its headline is “The twilight of huge shopping centres” and points out that in 2011 no shopping centres will be opened (for the first time since 1990!) because the Czech Republic is saturated. This fact is a result of market self-regulation rather than urban and political planning, but it seems that the construction boom in shopping centres has hopefully ended together with the first decade of the millennium and therefore the future development should be pretty much calmer and slower. Current trends are toward to the establishment of retail in existing buildings (eg.high streets) instead of constructing massive complexes on green fields.
To conclude I will cite an up-to-date article from Lidové noviny (11.1.2011). Its headline is “The twilight of huge shopping centres” and points out that in 2011 no shopping centres will be opened (for the first time since 1990!) because the Czech Republic is saturated. This fact is a result of market self-regulation rather than urban and political planning, but it seems that the construction boom in shopping centres has hopefully ended together with the first decade of the millennium and therefore the future development should be pretty much calmer and slower. Current trends are toward to the establishment of retail in existing buildings (eg.high streets) instead of constructing massive complexes on green fields.
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