“The Low Price” of the textile discounter KiK – consequences for labour conditions in textile factories in Bangladesh: Difference between revisions

The KiK company was founded in 1994 by Stefan Heinig and the Tengelmann group. KiK is an abbreviation for the German slogan “der Kunde ist König”, that means “the customer is the king”. The mission statement of KiK is that everyone can get completely dressed from stockings to the cap for only 30 Euro. KiK is a quickly growing textile discounter. Today the KiK company consists out of 3.000 stores in Germany, Austria, Czech Republic, Slovenia, Hungary and Slovakia. Each year about 200 new stores are opened. The annual turnover is more than one billion Euros. KiK is the largest textile discounter in Germany. The rage of products includes on one side ladies, men, children and baby wear and on the other side giftware, toys, accessories, home textiles, underwear and stockings. KiK uses the known German TV-starlet Verona Pooth for advertising their products as a testimonial. The KiK company stresses that they offer good quality for a very cheap price. The quality is tested by the quality assurance management of KiK. In Addition KiK works together with the international testing institute SGS Fresenius and the TÜV institute Rheinland. On the KiK homepage customers can watch a short film that shows the quality management.<ref>Data and facts abour KiK: http://www.kik-textilien.com/fileadmin/Abteilungen/Kommunikation/Presse/Zahlen-Daten-Fakten-KiK_2011.pdf (View: 26.2.2011).</ref><ref name="B">KiK - company profile: http://www.kik-textilien.com/unternehmen/presse/pressearchiv/unternehmensprofil/pm-unternehmesportait/ (View: 26.2.2011)</ref><ref>KiK company film: http://www.kik-textilien.com/unternehmen/presse/pressearchiv/unternehmensfilm/ (View: 26.2.2011)</ref>