Students:2010/2011 student case studies: Difference between revisions

Before I will start with the concrete issue of my case study I like to give a brief introduction on the globalization itself.

Globalization is more than a word for a worldwide phenomenon; it affects all of us in our today’s lives. It can have considerable, concrete negative effects like the loose of someone’s job or can rest rather unseen, which means without consideration of the consumers when for example parts of cars are built in Eastern Europe and the complete car is later sold in Germany and therefore considered as “German-Quality-Product”. Processes of globalization have direct impact on our consumption, like the availability of fresh tropic fruits, coffee and cheap clothes. Globalization has also touristic and migrational aspects that affect the cultural perspective of a country (Backhaus, N. 2009, 13-14). It is really complicated to define globalization in general, because different groups like globalization supporter and antagonists have a very unequal look on this issue. Another problem is that globalization creates winner and loser, so it is problematic to make a general judgement on if the globalization process is good or bad.

I really like the attempt of a general definition of globalization by Anthony Giddens (1996, 85) where he describes globalization as a process during which social interactions between human beings from our entire world are widening and an intensification happens. Caused by this process distant places get connected in a kind that actions at one place affect and are affected by others far away (Backhaus, N. 2009, 16).

== Dimensions of globalization: ==