Media and culture in a globalized world: Difference between revisions

Americanization means "a global media-culture under Anglo-American leadership" (Jarren, Maier 2000). Considering the film industry, most of the big concerns have their place in the United States. Most movies in the cinema all over the world are produced in Hollywood. Of course America has an influence on the world's population through movies. But not only movies, there's also American advertisement everywhere. But why are the American filmmaker such Global Player in this industry? Incidents in the last centuries (e.g. national markets should become international, the strengthening of the infrastructure in the Third World was disturbed and the influence of the World Bank and the IMF became stronger) lead to a dominant position of big media-concerns. It didn't change much over the last centuries. It's a fact that America has great influence on the world's thinking and acting through movies, advertisement and also news via CNN.  

Critical voices of globalization advise against the formation of a global culture with the standardization of products which influences the experiences and lifestyle of generations. According to Hans-P. Müller, the process of globalization leads to a loss of cultural identity. There's a big warning about the destroying of individualism coming along the globalization and standardization of media. The world coalesces to one "big whole" with no space for individualism. This is called homogenization. As media and culture are connected, there’s the danger of melting together in a negative way. Every culture will fade away, every individual

 

The opposition characterizes globalization as a "complex connectivity" (Hepp 2006). "Globalization doesn't impose a cultural standardization, [...], there'll be no global culture" (Ulrich Beck in Jarren, Meier 2000). It's a new diversity raised out of the closeness between the nations. It's a process of learning from each other, a benefit for everyone. Although there's a new variety concerning food, music and movies, the individual cultures persist. It's closeness in contrast to a "melting together".