Students:Cultural NGOs (2012 e-learning)

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Stakeholder profiles

Stakeholder profiles according to the criteria:

Development vision


In touch with the local people, the C-NGOs have a broad and differentiated idea about the problems and the lines of conflict within the society. They want to preserve the heritage (in real or written) and make it available to many people. Cultural Heritage goes often hand in hand with preserving of the landscape. C -NGOs are also orientated vers the preservation of nature, because these conditions are also influencing society. It's rather a qualitative way of generating information – therefore there is a very broad spectrum of visions. Also very heterogeneous.

Flexibility and innovation


Very heterogeneous stakeholder. There are existing different levels of organization (EU, country, region) – therefore different levels of flexibility. However, there is often a holistic worldview, which includes empathy with other stakeholders and awareness of a dynamic system.



The stakeholder is maybe capable to show the stakeholders their common interests. Good communication with the locals. Relationships within the EU.



Every C-NGO has different goals, but they are consistent and clearly communicated (p. e. Articles of association) – in the theory! It's the highest interest to inform about the own activities (also possible via University.)



The guidelines of the C- NGO have to be transparent in order to win investors and announcements and to create legitimacy in the society. No information about acting.



Like Communication and Transparency, Trust is their biggest treasure. Fulfills agreements accordingly to their possibilities (lack of money and staff).

Operational effectiveness


Goal orientated after the rules of the subvention-giving. But not only result driven actions. Also interest in the process.



But their interventions are strictly restricted to their resources. They can only tackle problems within their field of competency (no experts of other fields within the NGOs).



C-NGOs are highly dependent on announcements for projects and other financial aid (government, international networks (UNESCO, EU, ijgd). They have to arrange their ideas accordingly to the investors. Sometimes they get only money for special events, or time-limited aid.

Strategic options

  • Cultural NGOs can organize the local people; they have the methods to help them to develop a collective vision for the future.
  • Network: Little citizen initiatives should connect with bigger NGOs. Working together with eco NGOs and in the field of tourism.
  • Improve the connection of the citizens with their history, let identities grow > conscious acting towards the cultural & natural heritage + communities grow
  • Improve collecting, studying and conserving cultural heritage. Working together with universities. Important point is the publicity for the done research

> “value” the culture, make it accessible and visible > the citizens will get conscious about their own value >> Public pressure cab be generated

  • International work is very fruitful and important (EU founds) for this aims.

Open questions

  • How dependent is a cultural NGO?
  • Are Cultural NGOs are well accepted from the locals?
  • Is there existing a good network between the Cultural NGOs?
  • What are the needs of Cultural NGO? What do they need for a higher performance?
  • What for an influence have their suggestions on the other stakeholders?
  • More information about the relevance of religion in the regionis needed! (maybe here:

Description of the Actor

Cultural NGOs have a holistic approach to the region. For this reason the activities of cultural NGOs have a high potential to connect many of our identified key stakeholders and create an atmosphere of appreciation for one another. On one hand Cultural NGOs are collecting, studying and conserving cultural heritage of past and present, such as local handcraft, local dialect, personal histories or old photographs. But they not only storage their knowledge: they make it accessible through websites and book publishing. It is possible that they are well connected with universities for these tasks. On the other hand cultural NGOs create public events or programs to make the cultural values aware. This awareness is also interesting for tourists, but above all for the local people in the region, which are mostly disconnected with their region because of the history (world war, displacements). This awareness of their own cultural values is essential for the locals to organize themselves and express their interests towards the other stakeholders with insistence. With festivals, soft tourism and trans border cooperation the cultural NGOs helps the region to show the cultural and environmental value to the other stakeholders. Book publishing and university research helps that these values are approved in the (international) public. Here is a potential to create public pressure.

It seems like there are numerous organizations which support these activities. At least if the NGO is a bit bigger and well organized. On the national level there are special programs for bilateral cooperation: The German-Czech future fond (, the NGO Antikomplex ( and a program between Saxony and Czech of the EU “Ziel 3- Cil 3, Ahoj soused, Hallo Nachbar.” This program made numerous projects possible with the objectives “Development of the public basic conditions” (50%), “Development of economy and tourism” (30%) and “Amelioration of nature and environment “(17%) ( To show the big range, four current examples (find a complete list: )


“Tourism without borders”

Project partners: Ústecký kraj /

Tourismusverband Sächsische Schweiz e. V.

Region: Bohemian switzerland

Particular objectives: Marketing and press campaign, online marketing, soft mobility – public transport, barrier-free tourism, qualification

Amount: 637.000 EUR

Cooperation between ice hockey teams

Project partners: HC Slovan (Ústí nad Labem ) // Eissportclub Dresden e.V.

Particular objectives: Sustainable and border crossing development of sport, and activities beyond the sport. Language courses and intercultural education is part of the project. Kids and teenagers from both countries meet in training camps, competitions and collective vacation activities.

Amount: 573.000 EUR


Eskapaden 2010

Project partners : Kulturní centrum Meandr // Medientraktor

( (

Particular objectives: Bilateral project for young people. Discussions, workshops film production. One week.

Amount: 212.000 EUR

Czech culture days (festival)