Does the globalization of media lead to homogenization?: Difference between revisions

==Introduction==

Whenever a conversation comes to the subject "globalization", there'll always be a discussion concerning the development of the media. "Does globalization destroy national identities?" "Does the globalization of media in particular suppress individual cultures?" The media certainly have a huge influence on our thinking and acting. Often we only know about specific issues because of the media. But what exactly means the term "globalization of media"? Referring to Jeremy Tunstall, it doesn't mean that individual concerns control the world but the networking and connectivity through the media-communication.

==Media and culture==

Media (a Lat. medium = means) are the instruments with which information can be exchanged between transmitter and receiver. Media can be classified in print media, audio-visual media and electronic media. All media which serve as straps for the printed word or picture belong to print media. These are for example the book, the newspaper or the handbill. Audio-visual media are media with which sound waves or pictures are transferred. For example the broadcast (radio) and the television but also strap media like sound carriers (record, compact disc) are included as well as video cassettes and DVDs. Electronic media are media with whose help a broad mass can fast and uncomplicatedly make, transmit and receive information on an electronic way. For example the e-mail as a strap medium for texts, pictures and files as well as the Internet as a transmission medium for e-mails or distribution medium are included for Html documents.

==See also==

==References==