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A Zotter chocolate factory in Czech Republic: Difference between revisions
A Zotter chocolate factory in Czech Republic (view source)
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[[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]] | [[File:Zotter Schokoladentafeln.jpg|thumb|Original packages and flavours]] | ||
=== The | === The success of Zotter chocolate factory === | ||
Josef Zotter founded his enterprise in 1999, after the enterpreneurial failure with a café chain. Zotter managed to find the interesting reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are: | Josef Zotter founded his enterprise in 1999, after the enterpreneurial failure with a café chain. Zotter managed to find the interesting reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are: | ||