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Inspirace č. 2 | Inspirace č. 2 | ||
== Může být čokoládovna a lá Zotter v Česku? == | |||
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''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice | ''drobné české čokoládovny'' - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice | ||
[[File:Zotter Schokoladentafeln.jpg|thumb|Zotter Schokoladentafeln]] | |||
'''2) The succes of Zotter chocolate factory''' | '''2) The succes of Zotter chocolate factory''' | ||
Josef Zotter founded his enterprise in 1999. | Josef Zotter founded his enterprise in 1999. | ||
Zotter managed to find the reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are: | Zotter managed to find the reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are: | ||
* high-quality chocolate with bold, even sensational flavours, which attract public interest naturally without spending on advertising | |||
* artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience | |||
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Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process. | Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process. | ||
What is sustainable on the Zotter chocolates? | '''What is sustainable on the Zotter chocolates?''' | ||
* it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability | |||
* all the chocolate is Fair Trade and organic, = environmental pillar of sustainability | |||