VCSE Guidebook/Enlargement of the Virtual Campus for a Sustainable Europe/Promotional framework and communication strategy/“Active” communication strategy: VCSE Central Demonstration Workshops: Difference between revisions

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An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required:
An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required:
*1. Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should:
*1. Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should:
* be actively involved in developing and/or teaching of courses in the area of environment and SD;
** be actively involved in developing and/or teaching of courses in the area of environment and SD;
* have an active interest in e-learning;
** have an active interest in e-learning;
* be keen on giving their students the opportunity of international experience through virtual mobility;
** be keen on giving their students the opportunity of international experience through virtual mobility;
* be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution  
** be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution  
* be willing to collaborate on a quid-pro-quo basis, without substantial external funding;
** be willing to collaborate on a quid-pro-quo basis, without substantial external funding;
* be flexible with regards to the formal arrangements needed for international collaboration in education;
** be flexible with regards to the formal arrangements needed for international collaboration in education;
* have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences;
** have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences;
* represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE.
** represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE.
*2. Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop
*2. Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop
*3. Engagement and follow-up to retain enthusiasm and encourage a commitment to the project
*3. Engagement and follow-up to retain enthusiasm and encourage a commitment to the project
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