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VCSE Guidebook/Enlargement of the Virtual Campus for a Sustainable Europe/Promotional framework and communication strategy/“Active” communication strategy: VCSE Central Demonstration Workshops: Difference between revisions
VCSE Guidebook/Enlargement of the Virtual Campus for a Sustainable Europe/Promotional framework and communication strategy/“Active” communication strategy: VCSE Central Demonstration Workshops (view source)
Revision as of 20:21, 2 June 2009
, 20:21, 2 June 2009→4.2.2. “Active” communication strategy: VCSE Central Demonstration Workshops
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An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required: | An “active” communication strategy refers to specific efforts to research, target and engage particular individuals and institutions. This is demanding in that the following steps are required: | ||
*1. Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should: | *1. Extensive desk research is required to find suitable potential partners who are motivated to participate actively in the grass-roots activities of VCSE. Through experience during the project, partners evolved criteria for whom to target. The potential partners should: | ||
* be actively involved in developing and/or teaching of courses in the area of environment and SD; | ** be actively involved in developing and/or teaching of courses in the area of environment and SD; | ||
* have an active interest in e-learning; | ** have an active interest in e-learning; | ||
* be keen on giving their students the opportunity of international experience through virtual mobility; | ** be keen on giving their students the opportunity of international experience through virtual mobility; | ||
* be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution | ** be, if not directly involved in teaching, in a strong enough position to function as an intermediary to promote the VCSE ideas in their home institution | ||
* be willing to collaborate on a quid-pro-quo basis, without substantial external funding; | ** be willing to collaborate on a quid-pro-quo basis, without substantial external funding; | ||
* be flexible with regards to the formal arrangements needed for international collaboration in education; | ** be flexible with regards to the formal arrangements needed for international collaboration in education; | ||
* have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences; | ** have the potential to offer e-learning courses in English-language that represent a meaningful addition to the current collection of VCSE-courses in terms of knowledge (topics) and/or competences; | ||
* represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE. | ** represent countries or regions not yet included in the VCSE, so as to culturally diversify VCSE. | ||
*2. Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop | *2. Tailoring information to specific interests to engage the potential partner’s interest to improve the chances of their accepting an invitation to a Central Demonstration Workshop | ||
*3. Engagement and follow-up to retain enthusiasm and encourage a commitment to the project | *3. Engagement and follow-up to retain enthusiasm and encourage a commitment to the project | ||