Green University in the Czech Republic: Difference between revisions
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'''Case study: Regional chocolate''' | '''Case study: Regional chocolate''' | ||
Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region. | ||
Revision as of 20:53, 14 September 2012
Inspirace č. 1
Green university in Czech Republic?
1. Introduction - ´Case Study´ - Uni of Graz (description of their projects) and their approach to CO2 neutral concept (obsession)
The main aim of this projekt "Klimaneutrale Universität Graz" is decrease of carbon dioxide, its produced by using of traffic, incineration. They want to replace fossile fuel by natural renewable resources. Another possibility is energy consumption and compensate of emissions. This project focus on mobility, heating, electric current, quality of products. For this aim are available the new technologies, the are acceptable for enviroment. Many companies are eco-friendly and they have ISO certificate. This projekt have a big advantage for the university oneself, because the cost were increased. The university had 25 projects for klima protection since 2004 until 2011. The newest one began in 2011 ("Klimaneutrale Universität Graz"). Under the terms of this projekts are making the workshops. Since 05.03.2012 can everybody calculate one's comsumption of CO2 and everybody can describe your solve or ideas of increase of CO2. Monthly make the team of this project the meeting - everybody can to contribute.
2. Problems of the , our - CZech - approach (less CO2 neutral, more green in the principle)initial stage:
possible steps to solving them (getting contact, communication, P.R.)
- cooperation with universities abroad (Graz etc.)
- money - grants (O2 Think Big and others?)
- cooperation with companies (solar panels etc., thus getting involved technical students (also potential workers for the sposnor companies)
- from the university itself?
- introducing the project to the influential people at the uni (also the mayor?)
- setting the agenda - students´ awareness (questionairres, debates, lectures with foreign specialists, workshops, field trips, brochures, web page with carbon footprint calculator and tips about the possible changes to the greener, rewards - credits, contests for green prizes, clima neutral festival - bike, games, climate stickers to the stairs, how much CO2 you produce when...)
3. Concrete Czech solutions - mobility - bike stands; you ride a bike, you get a T-shirt; bike paths to school from all possible directions - place it on the web; bike rental place; service booth
- promotion of public transport
- cooperation with NGOs - scholars could work on that
- electricity - CZ isn´t Austria, just the description of the situation in our country
- waste
- food (buffet with local products, organic and FT stuff)
- environmentally friendly cleaning products
- recycled paper everywhere; one-sided paper for a cheaper printing
Inspirace č. 2
Zotter chocolate factory in Czech Republic?
We were on the tour in Zotter chocolate factory in Sytria. We were fascinated and thought about a similar project in Czech Republic. Does it sound crazy?
Situace s čokoládovnami v Česku
hlavní výrobci, podíl na trhu, spotřeba čokolády v Česku.
nejprodávanější čokolády na českém trhu - Orion - Nestlé, Zora Olomouc - Nestlé, Milka - Kraft Foods, Figaro Bratislava - kraft
fair Trade a bio čokolády prodávané v Česku - Rapunzel, Vivani, Mascao,
drobné české čokoládovny - družstvo Čoko klasik Česká Třebová, Čokoládovny Fikar Kuřim, Čokoládovna Chocogastro Pustiměř, Čokoládovna Carletti Vizovice
The succes of Zotter chocolate factory
Josef Zotter founded his enterprise in 1999. Zotter managed to find the reason why people buy chocolate - they seek experience and added value more than just to eat something sweet. Key elements of his success are:
- high-quality chocolate with bold, even sensational flavours, which attract public interest naturally without spending on advertising
- artistic packages, nearly true pieces of art, which sell themselves just through the emotions from visual experience
Nowadays over 200.000 visitors come each year to visit "chocolate theatre", experiential trail along the factory, where you can taste enormous number of chocolate flavours and watch all the parts of chocolate-making process.
What is sustainable on the Zotter chocolates?
- economical pillar - it is a Austrian-owned factory, making economical profit for Styria, employing over 100 of local people and attracting tourists to the region = economical and social pillar of sustainability
- social pillar
- environmental pillar - all the chocolate is Fair Trade and organic
Case study: Regional chocolate
Our group decided to design a chocolate factory for the czech market. It is necessary to transfer a model from Austria to the conditions. Of course we can not think about the same attraction of products for Czechs and Austrians. The company should be built like a strong brand real Czech chocolate factory with principles of sustainability. It should be based on the local production, for each region of Czech Republic will exist a special taste of chocolate with a special interesting pictures on the cover. The pictures will be also very closely connected with a region.
They should be attraction specially for tourists but also a very nice gifts for Czechs. They will be sold like a tourists stamps in the tourists centres. And it also be a great presentation for regions abroad.
The taste of chocolate will be connected with a region through a typical production or typical characteristics. And there should also be a suppliers of the raw material from the region. For example: for the region of Ostava will be a 80% black chocolate, for The Ore Mountains 50% brown chocolate, for the South Moravia grapes chocolate, for The Giant Mountains a blueberries chocolate, a chocolate from Kofola for Krnov, from beer for Plzeň, a chocolate with plum brandy for Zlín, with Becherovka for Karlovy Vary or for the region of Olomouc a typical chocolate with a taste of syrečky. There will a be a special chocolate for Prag, complied from various tasty pieces. Every year, before a Chrismas, will come a new taste. So every city or village should have finally their own chocolate taste. Cocoa beans we want to use at least in quality of fair trade and later in organic quality, because it is not so important for Czechs. Not just right now. And a chocolate have to be financially available for Czechs, of course. For the best collectors of covers will be declared a competition. Who collect all regions, win a special price.