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Shopping centres: Difference between revisions
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My early guess is that MNC´s despite all the fuss around corporate social responsibility simply abuse the poverty of the countries with important raw materials and consumers don’t realize that buying local apples instead of Caribbean bananas does make a difference. | My early guess is that MNC´s despite all the fuss around corporate social responsibility simply abuse the poverty of the countries with important raw materials and consumers don’t realize that buying local apples instead of Caribbean bananas does make a difference. | ||
= Case study outline<br> = | |||
As I indicated above I sense a huge problem of globalization in overconsumption. That is the result of various factors such as cheap labour, exploitation of natural resources, low prices... None of these would function without marketing though: a word connection that describes the consuming madness perfectly is MANUFACTURED DEMAND. | |||
Bussinessmen need to sell their product, whatever it is and however useless it is. The modern way of doing so is through big shopping centres with concentrated goods of all kinds. Of course this has advantages - finding all you need under one roof saves time. The strategy of the salesmen though is that you find and mainly BUY there MORE than you actually NEED. | |||
Prague has experienced a construction boom of shopping centres in the past decade and this is the topic I would like to focus on. Who defines the number of neccessary shops per area? Who then allows more shopping centres to be built? What were the competing (and finally loosing) projects for free parcels and who and why decided for the shopping centres to win? Do citizens appreciate this construction boom?<br> | |||
= <br>Literature review = | = <br>Literature review = | ||