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| Before I will start with the concrete issue of my case study I like to give a brief introduction on the globalization itself. | | Before I will start with the concrete issue of my case study I like to give a brief introduction on the globalization itself. |
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| === General introduction on globalization ===
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| Globalization is more than a word for a worldwide phenomenon; it affects all of us in our today’s lives. It can have considerable, concrete negative effects like the loose of someone’s job or can rest rather unseen, which means without consideration of the consumers when for example parts of cars are built in Eastern Europe and the complete car is later sold in Germany and therefore considered as “German-Quality-Product”. Processes of globalization have direct impact on our consumption, like the availability of fresh tropic fruits, coffee and cheap clothes. Globalization has also touristic and migrational aspects that affect the cultural perspective of a country (Backhaus, N. 2009, 13-14). It is really complicated to define globalization in general, because different groups like globalization supporter and antagonists have a very unequal look on this issue. Another problem is that globalization creates winner and loser, so it is problematic to make a general judgement on if the globalization process is good or bad.
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| I really like the attempt of a general definition of globalization by Anthony Giddens (1996, 85) where he describes globalization as a process during which social interactions between human beings from our entire world are widening and an intensification happens. Caused by this process distant places get connected in a kind that actions at one place affect and are affected by others far away (Backhaus, N. 2009, 16).
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| ==== Dimensions of globalization ====
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| An attempt to structure the theme of globalization will be made in the following paragraph. Because of the complexity of this theme globalization is divided into different dimensions. This divition is based on Giddens (1996, 92). The figure is adapted from Backhaus (2009, 24).<br><br> [[Image:Globalization dimensions-small.jpg]]
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| My focus lies on the capitalistic global economy, because it has a deep impact on the globalization and has a strong influence on our lives. The system of the world market is very powerful and can lead to negative consequences like the financial crisis in 2008/2009 in a very global form.
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| === Outline of my case study<br> === | | === Outline of my case study<br> === |